Affiliate Disclosure
Last Updated: November 14, 2025
Important Notice
This website contains affiliate links. When you click on these links and make a purchase, we may earn a commission at no additional cost to you. This disclosure is provided in accordance with the Federal Trade Commission's 16 CFR Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."
1. Who We Are
Matchday Guide is operated by Kinsleo Media LLC, a United States-based limited liability company. We provide information, guidance, and recommendations regarding football tickets, hospitality packages, travel accommodations, and matchday experiences for major football clubs worldwide.
2. Material Connection Disclosure
Matchday Guide maintains financial relationships with various ticket vendors, travel companies, accommodation providers, and other service providers in the form of affiliate partnerships. These relationships constitute a "material connection" as defined by the Federal Trade Commission.
What this means: When you purchase products or services through links on our website, we may receive compensation in the form of commissions, referral fees, or other payments. This compensation is earned at no additional cost to you—you pay the same price whether you use our affiliate link or go directly to the vendor's website.
3. Current Affiliate Programs
As of the date listed above, Matchday Guide participates in the following affiliate programs:
Ticket Vendors
- LiveFootballTickets and other authorized ticket marketplaces
- Official club hospitality packages and travel experiences
- Third-party ticket resellers operating in compliance with local regulations
Travel & Accommodation
- Hotels.com (via Expedia Group affiliate program)
- Booking.com and other hotel booking platforms
- Sportsbreaks (via AWIN affiliate network)
- Other travel package providers specializing in sports tourism
E-Commerce & Retail
- Amazon Associates Program – We may recommend travel gear, guidebooks, team merchandise, and other relevant products available on Amazon.com
Affiliate Networks
- AWIN – A third-party affiliate network connecting us with various travel and sports tourism providers
- Other affiliate networks may be added as we expand our partnerships
Please note: This list is not exhaustive. We regularly add new affiliate partnerships to provide you with more options and better service. We will update this page periodically to reflect new relationships.
4. How Affiliate Relationships Work
When you click on an affiliate link and complete a qualifying action (such as purchasing tickets, booking a hotel, or buying a product), the merchant pays us a commission. This commission is our primary source of revenue and allows us to:
- Maintain and update our comprehensive team guides
- Research and verify ticket vendors and travel providers
- Provide free, accessible information to football fans worldwide
- Continue developing new content and resources
Commission structures vary by program:
- Percentage-based commissions: We typically earn a small percentage (usually 2-10%) of the sale price
- Per-booking fees: Some travel partners pay a fixed fee per completed booking
- Tiered commissions: Some programs pay higher rates based on sales volume
Important: You never pay more because you used our affiliate link. The price you see is the same price offered directly by the vendor. The commission comes from the merchant's marketing budget, not from an added charge to you.
5. How Affiliate Status Influences Our Recommendations
Transparency Requirement
Federal Trade Commission guidelines require us to clearly disclose when affiliate relationships influence our recommendations. We acknowledge that affiliate partnerships DO influence which vendors we feature and recommend.
Our Editorial Approach
Official Channels Always Come First
We always recommend starting with official club ticket sales, membership programs, and authorized hospitality packages. These represent the most secure, guaranteed-authentic, and often most cost-effective way to attend matches. We prioritize official channels regardless of whether we earn affiliate commissions.
Secondary Market Recommendations
When official tickets are unavailable or sold out, we recommend secondary marketplaces and authorized resellers. In these recommendations, affiliate status DOES play a role:
- Preferred marketplace positioning: Vendors with whom we have affiliate relationships may be featured more prominently or listed as "recommended" options
- Selective listings: We may list affiliate partners before or instead of non-affiliate alternatives, even when services are comparable
- Featured mentions: Affiliate partners may receive more detailed descriptions, dedicated sections, or highlighted call-outs in our content
Hotel & Accommodation Recommendations
Hotels and accommodations listed on Matchday Guide are selected from platforms where we maintain affiliate relationships (primarily Hotels.com and Booking.com). While we research and recommend properties we believe are well-located and suitable for matchday visitors, the booking platforms we link to are limited to our affiliate partners. Other booking platforms or direct hotel websites may offer comparable or better rates, but we do not link to them.
Our Quality Standards
Despite the influence of affiliate relationships, we maintain quality standards:
- We only partner with vendors we believe to be legitimate and trustworthy
- We research vendor track records, buyer protection policies, and customer reviews
- We exclude vendors with concerning complaints or questionable business practices
- We clearly identify official vs. secondary market options
- We provide context about risks, pricing, and authenticity concerns where relevant
6. Sponsored Content & Paid Placements
Currently, Matchday Guide does not accept paid sponsorships, advertorial content, or direct compensation for editorial coverage beyond standard affiliate commissions.
However, we reserve the right to offer sponsored content opportunities in the future.If we do so, all sponsored content will be:
- Clearly labeled as "Sponsored," "Paid Partnership," "Advertisement," or similar disclosure
- Visually distinguished from organic editorial content
- Subject to our editorial standards and quality requirements
- Compliant with FTC endorsement guidelines
Examples may include "Featured Hotel," "Sponsored Vendor," or dedicated sponsored sections within our guides. Any such arrangements will be transparent and conspicuous.
7. Independence & Editorial Integrity
While we benefit financially from affiliate relationships, we maintain the following commitments:
Honest Opinions
Our recommendations reflect our genuine assessment of vendors based on research, reputation, and suitability for our audience.
No Guaranteed Coverage
Affiliate partners do not dictate our content. We do not guarantee placement, positive coverage, or specific mentions to any affiliate partner.
Critical Coverage
We reserve the right to remove, downgrade, or criticize affiliate partners if we become aware of problems, complaints, or changes in their business practices.
Safety First
We prioritize user safety and will not recommend vendors solely based on commission rates if we have concerns about legitimacy, buyer protection, or business practices.
8. Your Rights & Responsibilities
As a user of Matchday Guide, you should understand:
You Are Free To:
- Use our information without making any purchases
- Visit vendor websites directly without using our affiliate links
- Compare prices and services across multiple vendors
- Conduct your own research before making any purchase
- Choose non-affiliate alternatives that may offer better value
Important Disclaimers:
- We are not ticket agents: Matchday Guide does not sell tickets directly. All purchases are made with third-party vendors.
- Independent transactions: When you make a purchase through an affiliate link, your contractual relationship is with that merchant, not with Matchday Guide.
- No guarantees: We do not guarantee ticket availability, pricing, delivery, or event details. All information is provided for guidance purposes only.
- Do your research: You should independently verify vendor legitimacy, ticket authenticity, prices, and purchase terms before completing any transaction.
- Buyer beware: The secondary ticket market carries inherent risks. Read vendor policies carefully and understand your buyer protection rights.
9. International Visitors & Regulatory Compliance
While Matchday Guide is operated by a US-based company and primarily follows US Federal Trade Commission guidelines, we welcome visitors from around the world. We aim to comply with applicable advertising and consumer protection regulations in major jurisdictions:
- United States: FTC 16 CFR Part 255 (Endorsement Guidelines)
- United Kingdom: ASA (Advertising Standards Authority) CAP Code
- European Union: Unfair Commercial Practices Directive (2005/29/EC)
- Canada: Competition Bureau Guidelines on Influencer Marketing
- Australia: ACCC Guidelines on Advertising and Selling
If you have concerns about how this disclosure complies with regulations in your jurisdiction, please contact us.
10. Updates to This Disclosure
We may update this Affiliate Disclosure from time to time to reflect:
- New affiliate partnerships or programs
- Changes to existing affiliate relationships
- Updates to regulatory requirements
- Changes in our business model or revenue practices
The "Last Updated" date at the top of this page indicates when the most recent changes were made. We encourage you to review this page periodically.
Continued use of Matchday Guide after changes to this disclosure constitutes your acceptance of the updated terms.
11. Questions About This Disclosure
If you have questions, concerns, or requests regarding this Affiliate Disclosure or our affiliate relationships, please contact us:
Thank You for Your Trust
We believe transparency builds trust. By clearly disclosing our affiliate relationships and how they influence our recommendations, we hope to maintain your confidence as you plan your matchday experiences.
Your support through affiliate purchases helps us continue providing free, comprehensive guides to football fans worldwide. We appreciate your business and your understanding of how affiliate marketing works.