Privacy Policy
Last Updated: November 14, 2025
This Privacy Policy describes how Kinsleo Media LLC ("we," "us," or "our") collects, uses, and discloses information through our website matchdayguide.com (the "Site"). By using the Site, you agree to the collection and use of information in accordance with this policy.
1. Company Information
Legal Entity: Kinsleo Media LLC
Contact Email: privacy@matchdayguide.com
2. Information We Collect
2.1 Information You Provide Directly
We collect information that you voluntarily provide to us when you:
- Subscribe to our email newsletter (email address)
- Contact us through our contact form (name, email address, message content)
- Interact with our email communications (email address, engagement data)
2.2 Information Collected Automatically
When you visit our Site, we automatically collect certain information about your device and browsing activity, including:
- Usage Data: Pages viewed, time spent on pages, links clicked, referring website
- Device Information: Browser type, operating system, device type, IP address
- Analytics Data: Performance metrics, page load times, user interactions
- Cookie Data: Information stored in cookies and similar tracking technologies (see Section 7)
2.3 Information from Third Parties
We may receive information about you from third-party services, including:
- Email Service Providers: Engagement metrics, delivery status, open/click rates (via Beehiiv or similar services)
- Analytics Providers: Aggregated user behavior and demographics (via Google Analytics or similar services)
- Affiliate Networks: Conversion data, click-through information (via AWIN, Amazon Associates, LiveFootballTickets)
3. How We Use Your Information
We use the information we collect for the following purposes:
- Email Communications: Send you newsletters, match alerts, ticket release notifications, and exclusive hospitality deals
- Site Improvement: Analyze usage patterns to improve content, user experience, and site performance
- Affiliate Marketing: Track referrals and conversions to third-party ticket vendors and services
- Analytics: Measure site performance, identify technical issues, and optimize page load times
- Legal Compliance: Comply with applicable laws, regulations, and legal processes
- Fraud Prevention: Detect and prevent fraudulent activity or security breaches
4. Affiliate Marketing and Third-Party Links
Affiliate Relationships: Matchday Guide participates in affiliate marketing programs. When you click on certain links on our Site and make a purchase or booking, we may earn a commission at no additional cost to you.
Current Affiliate Partners Include:
- LiveFootballTickets
- AWIN Network
- Amazon Associates
- Additional ticket vendors and hospitality providers
Tracking: When you click an affiliate link, we may append tracking parameters (UTM codes) to the URL to measure conversions. The third-party vendor may also use cookies or tracking technologies to attribute sales to our referral.
Third-Party Privacy Policies: Once you leave our Site via an affiliate link, you are subject to the privacy policy and terms of service of the destination website. We are not responsible for the privacy practices of third-party websites.
For more details, please see our separate Affiliate Disclosure.
5. How We Share Your Information
We do not sell your personal information. We may share your information in the following circumstances:
5.1 Service Providers
We share information with third-party service providers who perform services on our behalf, including:
- Email Service Providers: Beehiiv, Gmail (to send newsletters and manage subscriptions)
- Analytics Providers: Google Analytics or similar services (to analyze site usage)
- Hosting Providers: Vercel or similar services (to host and serve our website)
5.2 Affiliate Partners
When you click on affiliate links, we may share limited information (such as anonymized click data or conversion events) with our affiliate partners to track referrals and commissions.
5.3 Legal Requirements
We may disclose your information if required by law, court order, or governmental authority, or to protect our legal rights, property, or safety.
5.4 Business Transfers
If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Site of any change in ownership or use of your personal information.
6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
- Email Addresses: Retained until you unsubscribe from our mailing list
- Analytics Data: Typically retained for 26 months (Google Analytics default)
- Contact Form Submissions: Retained for up to 2 years for customer service purposes
7. Cookies and Tracking Technologies
We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activity and improve your experience on our Site.
7.1 Types of Cookies We Use
- Essential Cookies: Required for the Site to function properly
- Analytics Cookies: Help us understand how visitors interact with our Site (e.g., Google Analytics)
- Advertising/Affiliate Cookies: Track conversions and attribute referrals to our affiliate partners
7.2 Managing Cookies
Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or delete cookies. However, disabling cookies may affect your ability to use certain features of our Site.
To opt out of Google Analytics tracking, you can install the Google Analytics Opt-out Browser Add-on.
8. Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal information:
8.1 All Users
- Unsubscribe: You can unsubscribe from our email list at any time by clicking the "unsubscribe" link in any email we send
- Access/Correction: You can request access to or correction of your personal information by contacting us at privacy@matchdayguide.com
- Deletion: You can request deletion of your personal information (subject to legal retention requirements)
8.2 California Residents (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
- Right to know what personal information we collect, use, and disclose
- Right to request deletion of your personal information
- Right to opt-out of the "sale" of personal information (Note: We do not sell personal information)
- Right to non-discrimination for exercising your CCPA rights
To exercise these rights, contact us at privacy@matchdayguide.com.
8.3 European Union/UK Residents (GDPR)
If you are located in the European Union or United Kingdom, you have rights under the General Data Protection Regulation (GDPR), including:
- Right to access your personal data
- Right to rectification of inaccurate personal data
- Right to erasure ("right to be forgotten")
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Right to withdraw consent at any time
Legal Basis for Processing: We process your personal data based on:
- Your consent (for email subscriptions)
- Our legitimate interests (for site analytics and improvement)
- Legal obligations (for compliance with applicable laws)
To exercise your GDPR rights, contact us at privacy@matchdayguide.com.
9. Children's Privacy
Our Site is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at privacy@matchdayguide.com, and we will delete the information.
10. Data Security
We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:
- SSL/HTTPS encryption for data transmission
- Secure hosting infrastructure (Vercel or similar services)
- Regular security updates and monitoring
- Limited access to personal information by authorized personnel only
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.
11. International Data Transfers
Your information may be transferred to and processed in the United States or other countries where our service providers operate. These countries may have data protection laws that differ from your jurisdiction.
By using our Site, you consent to the transfer of your information to the United States and other countries. We take appropriate measures to ensure that your personal information receives an adequate level of protection in accordance with applicable data protection laws.
12. Third-Party Websites and Services
Our Site contains links to third-party websites, including official club websites, ticket vendors, hospitality providers, and affiliate partners. We are not responsible for the privacy practices or content of these third-party sites.
We encourage you to review the privacy policies of any third-party websites you visit. This Privacy Policy applies only to information collected by our Site.
13. Do Not Track Signals
Some web browsers have a "Do Not Track" (DNT) feature that signals to websites you visit that you do not want to be tracked. Our Site does not currently respond to DNT signals because there is no industry-standard interpretation of how to respond to such signals.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:
- Update the "Last Updated" date at the top of this page
- Notify you via email (if you have subscribed to our mailing list)
- Post a notice on our Site homepage
Your continued use of the Site after any changes to this Privacy Policy constitutes your acceptance of the updated policy.
15. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Kinsleo Media LLC
Email: privacy@matchdayguide.com
We will respond to your inquiry within 30 days of receipt.
Privacy Policy Summary
What we collect: Email addresses (voluntary), browsing data, analytics, device information
Why we collect it: Send newsletters, improve the site, track affiliate conversions, analyze performance
Who we share with: Email providers (Beehiiv), analytics providers (Google Analytics), affiliate partners (AWIN, Amazon, LiveFootballTickets)
Your rights: Access, correct, delete your data; unsubscribe anytime; GDPR/CCPA protections apply
How to contact us: privacy@matchdayguide.com