MatchdayGuide

Juventus Tickets & Matchday Guide

Allianz StadiumTurin2025/26 Season

How to Buy Juventus Tickets

We cover every path into the stadium: official club channels, officially authorized hospitality partners, and vetted resellers. Each evaluated honestly with realistic expectations so you know exactly what to expect.

Quick note: Some links on this page are affiliate partnerships. If you book through them, we earn a small commission, at no cost to you, that helps keep this guide free and up-to-date. This never affects our recommendations.

Official Juventus Tickets

Face Value

Allianz Stadium holds 41,507 fans and Juventus is Italy's most supported club, making tickets consistently in demand. The ticketing system is straightforward for international visitors, with digital delivery and no Juventus Card requirement. Here's how the system works.

Quick reality check for visitors:
  • Derby della Mole (vs Torino), Inter, Milan, Napoli, and Champions League: Sell out fast. Hospitality or verified marketplaces may be your best bet
  • Mid-table Serie A: Possible through general sale, though the 41,507 capacity keeps things tight
  • Coppa Italia and early Champions League group stage: Your best chance at face-value tickets
  • Juventus has one of the most modern stadiums in Italy, but capacity is modest by European standards. Demand is high across all competitions
Juventus ticketing platform (My Ticket Shop):
  • Create a free 'My Ticket Shop' profile at tickets.juventus.com to access ticket sales
  • Three membership tiers are available: Stadium, Black & White, and J1897. Check the membership website for current pricing and benefits
  • J1897 members get first access, followed by Black & White and Stadium members, then general public
  • Maximum 4 tickets per person per match
  • International fans do not need a Juventus Card. Digital tickets are delivered via email
How the ticket sale process works:
  • Season ticket holders (Abbonati) have reserved seats for all home league matches
  • J1897 members get the first priority window for remaining tickets
  • Black & White and Stadium members get the next window
  • General sale opens after priority phases. Big matches may not reach this stage
  • All sales are conducted through tickets.juventus.com. No physical box office on matchday
Important for international visitors:
  • The ticketing site is available in English at tickets.juventus.com
  • Digital tickets are standard, delivered to your email. Show on your phone at the gate
  • No Juventus Card or Italian ID required for general ticket purchases
  • Arrive early on matchday as security screening at the gates can create queues
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Juventus Ticket Strategy

  • The 41,507 capacity keeps demand tight even for less glamorous fixtures. Don't assume mid-table matches will be easy to get
  • Set up your My Ticket Shop profile and consider a membership well before tickets go on sale. Membership gives you priority access for big fixtures
  • Cup matches and early Champions League group stage fixtures are your best chance at face value

Juventus Official Hospitality & Packages

Guaranteed Entry

Allianz Stadium offers a range of VIP and hospitality experiences across multiple tiers, from exclusive clubs to private sky boxes. For high-demand matches where general tickets sell out quickly, hospitality is your most reliable path to guaranteed entry with premium service.

Juventus Official Hospitality
Direct From Club

Multiple hospitality tiers at Allianz Stadium including Club Sivori (fine dining with pitch views), Legends Club (immersive experience with club legends and memorabilia), T 100 (exclusive lounge for 100 guests), and Sky Box (private suite for groups). All packages include premium seating, food and beverage, and dedicated hospitality service.

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SportsBreaks
Official Partner

Official ticket and hotel packages for Juventus home matches. Includes match tickets and overnight stay in a hand-picked Turin hotel. Good option for international visitors who want everything bundled together with reliable logistics.

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P1 Travel (Official Club Reseller)
Official Partner

Confirmed as Official Club Reseller for Juventus. Offers ticket-and-hotel packages for international visitors with matchday experiences at Allianz Stadium in Turin. Part of the Seat Unique group.

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Choosing the Right Experience

  • For the Derby della Mole (vs Torino), Inter, Milan, and Champions League knockout matches, hospitality may be the only realistic way to guarantee entry
  • Club Sivori is the flagship dining experience with pitch views. Legends Club is more immersive with club history. T 100 is the most exclusive, limited to 100 guests per match
  • Book well in advance for the biggest fixtures. Even hospitality sells out for the Derby della Mole and Champions League nights

Juventus Ticket Marketplaces

Most Available

Secondary market platforms with availability when official channels sell out. Given the 41,507 capacity and Juventus's massive domestic and global fanbase, these platforms are often the most practical option for international visitors targeting big matches.

Ticket resale platforms operate independently of Juventus and Matchday Guide. Clubs reserve the right to refuse entry for unauthorized tickets. All purchases are at your own risk. We recommend choosing vendors with buyer protection and checking ratings on Trustpilot.

LiveFootballTickets.com
150% Refund Policy

Specialized football platform with 150% money-back guarantee and transparent pricing focused on European matches.

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HelloTickets

Curated network of vetted professional sellers with multilingual support. Tourist-friendly platform with simple navigation and refund protection if events are canceled or tickets don't arrive on time.

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StubHub

Large global marketplace with strong buyer guarantee. Good inventory for Serie A matches and straightforward mobile ticket delivery.

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Marketplace Safety Tips

  • Juventus uses digital tickets with name verification for high-profile fixtures. Ensure your marketplace handles name changes or provides documentation
  • Compare prices across platforms. Markups vary significantly, especially for the Derby della Mole and Champions League nights

Your Matchday at Allianz Stadium

Hotels near the ground, the best transport routes on matchday, pre-match pubs the locals go to, and how to book a stadium tour.

Where to Stay for Juventus Matches

Allianz Stadium is in the Vallette district of northwest Turin, about 6km from the city centre. You can stay near the stadium for a short trip to the ground, or base yourself in central Turin near Porta Nuova or Porta Susa stations and take the metro and tram (25-30 minutes). Turin is a beautiful, underrated city with excellent hotels at reasonable prices compared to Milan or Rome.

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Interactive map showing available hotels near Allianz Stadium with live prices.

Notable Hotels

Near Allianz Stadium

J Hotel

10-minute walk from stadium

The official Juventus hotel, located within the J-Village complex adjacent to Allianz Stadium. A sleek 4-star property designed with Juventus DNA throughout, from the lobby to the rooms. The first team trains at the J-Village, making this the ultimate base for Juventus fans. Restaurant, bar, and fitness centre on site.

Vibe: Mid-range to Luxury | Rating: 4 stars | Matchday: The closest hotel to Allianz Stadium and a Juventus experience in itself. Walk to the ground in minutes. The J-Village complex includes the Juventus Store and training facilities.

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Hotel Galant

Near Allianz Stadium, short drive or bus ride

A quiet 4-star hotel in nearby Venaria Reale, just north of the stadium area. Well-maintained property with a garden, restaurant, and free parking. A good option if you prefer a peaceful setting away from the city centre.

Vibe: Mid-range | Rating: 4 stars | Matchday: Peaceful location near the stadium area. The free parking is a bonus if you're driving. Venaria Reale is also home to the stunning Reggia di Venaria palace.

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Turin City Centre (Porta Nuova)

Starhotels Majestic

Metro + tram to stadium, approximately 25-30 minutes

Elegant 4-star hotel directly opposite Turin Porta Nuova station, the city's main railway hub. Beautifully appointed rooms, a refined restaurant, and a prime location for exploring Turin's historic centre on foot. Walking distance to Piazza San Carlo, the Egyptian Museum, and the main shopping streets.

Vibe: Mid-range to Luxury | Rating: 4 stars | Matchday: Perfect base for combining a Juventus match with Turin sightseeing. Porta Nuova station is right outside for metro access to the stadium. The city centre is on your doorstep.

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Best Western Plus Hotel Genova

Metro + tram to stadium, approximately 25-30 minutes

Reliable 4-star hotel just 30 metres from Porta Nuova station. Modern rooms, good breakfast, and excellent transport links. A solid, well-priced option in the heart of Turin with easy access to both the stadium and the city's main attractions.

Vibe: Mid-range | Rating: 4 stars | Matchday: Great value near the main station. Take Metro M1 toward the stadium and connect with tram or bus. Turin's best restaurants and bars are within walking distance.

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Other Turin Areas

Duparc Contemporary Suites

Tram or short taxi to stadium

Stylish 4-star suite hotel in the San Salvario district near Parco del Valentino, Turin's most beautiful park along the Po River. Contemporary design, spacious suites with kitchenettes, and a peaceful garden. The trendy San Salvario neighbourhood is one of Turin's best areas for restaurants, bars, and nightlife.

Vibe: Mid-range to Luxury | Rating: 4 stars | Matchday: San Salvario is Turin's liveliest neighbourhood for food and nightlife. Great for a pre or post-match evening out. Parco del Valentino is worth a morning stroll.

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AC Hotel Torino by Marriott

Bus or taxi to stadium, approximately 30-35 minutes

Modern 4-star Marriott property near the Lingotto district, home to the famous former Fiat factory with its rooftop test track. Clean, contemporary design with a fitness centre and lounge bar. Good value for Marriott loyalty members.

Vibe: Mid-range | Rating: 4 stars | Matchday: Near the Lingotto shopping and conference centre. A bit further from both the stadium and city centre, but good value and reliable Marriott quality.

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Turin Hotel Strategy for Juventus Matches

  • J Hotel at J-Village is the ultimate Juventus fan experience, right next to the stadium. Book early for big matches
  • Turin city centre (near Porta Nuova) gives you the best of both worlds: easy metro and tram access to the stadium plus walkable access to Turin's excellent restaurants and cafes
  • Turin hotel prices are significantly lower than Milan or Rome. Book 2-3 months ahead for the Derby della Mole and Champions League nights when prices spike

Getting to Allianz Stadium

Allianz Stadium is at Corso Gaetano Scirea 50 in northwest Turin, about 6km from the city centre. The best route is Metro M1 to Bernini station, then the matchday Tram 9 service directly to the stadium. Allow 25-30 minutes from central Turin.

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Metro M1 + Matchday Tram 9

Recommended

GTT (Turin Public Transport)

Bernini (Metro M1)

Transfer to Tram 9 for final leg to stadium | Metro M1 | Take Metro M1 from Porta Nuova or Porta Susa to Bernini station, then transfer to the matchday Tram 9 service which runs directly to Allianz Stadium. This is the recommended route on matchdays.

Scirea (Tram/Bus Stop)

253 metres (4-minute walk) from stadium entrance | Tram 9, Bus 72, Bus 72b | The nearest stop to Allianz Stadium. Served by matchday Tram 9 and regular bus routes. Named after the famous Juventus captain Gaetano Scirea.

Journey time: 25-30 minutes from Porta Nuova or Porta Susa (metro + tram combined)
Frequency: Metro runs every 4-6 minutes. Matchday Tram 9 runs frequently on match days.
Cost: Standard GTT ticket. Check gtt.to.it for current fares.

Tips:

  • The Metro M1 to Bernini then Tram 9 route is by far the most popular on matchdays. Allow extra time for congestion
  • Buy your return ticket before the match. Queues at machines can be long after the final whistle

Pre-Match Bars & Atmosphere

Italian pre-match culture centres on bars, restaurants, and piazzas rather than traditional pubs. The area immediately around Allianz Stadium has the Area 12 shopping centre as the main gathering point, while Turin's city centre offers several sports bars and pubs popular with fans before heading to the ground.

Area 12 Shopping Centre

Adjacent to Allianz Stadium

Atmosphere: Shopping centre, Restaurants, Family-friendly

The main pre-match hub for Juventus fans, located right next to the stadium. Over 60 shops, restaurants including Old Wild West and Rossopomodoro, plus 2,000 parking spaces. The Juventus Store is here, making it a one-stop destination for merchandise, food, and drinks before kickoff. The large car park makes it the primary meeting point for fans arriving by car.

Entry notes: Open to all. Multiple dining options from casual to sit-down. Gets very busy in the 2-3 hours before kickoff. Arrive early for parking.

The 1870 Huntsman Pub

City centre, near Porta Nuova

Atmosphere: Sports bar, Historic, Football-focused

A historic football bar near Porta Nuova station with huge screens for live matches and a lively matchday atmosphere. Serves Italian food alongside beer and drinks. Popular with local football fans and a good spot to soak up the pre-match buzz in the city centre before heading to the stadium.

Entry notes: Welcomes all fans. Big screen coverage of matches. Head to the metro at Porta Nuova after for the ride to the stadium.

Isle of Skye Scottish Pub

Near Porta Susa station

Atmosphere: Sports bar, Scottish pub, International

A popular sports bar just 2 minutes from Porta Susa metro station. Scottish pub atmosphere with Tennent's beer on tap, food menu, and screens for live sport. A convenient pre-match stop if you're taking the metro from Porta Susa to Bernini for the stadium.

Entry notes: Welcomes all fans. English spoken. Very close to Porta Susa metro for easy onward travel to the stadium.

St. Martin Pub

City centre

Atmosphere: Scottish pub, Two floors, Traditional

A Scottish-themed pub operating since 2001 with two floors, Tennent's and Guinness on tap, and a loyal local following. A reliable choice for a pre-match pint in the city centre with a relaxed, welcoming atmosphere.

Entry notes: Open to all. Two floors provide plenty of space on matchdays. Traditional pub atmosphere.

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Pre-Match Strategy

  • Area 12 shopping centre is the default gathering point near the stadium. It has everything you need but gets very busy
  • For a more authentic Turin experience, have a pre-match aperitivo in the Quadrilatero Romano (old town) before taking the metro to the stadium. Many bars serve complimentary snacks with evening drinks
  • Isle of Skye and St. Martin Pub near the metro stations are the most convenient sports bar stops before heading to the ground

Matchday Traditions & Atmosphere

Pre-Match Build-Up

The area around Allianz Stadium comes alive on matchdays, with fans gathering at the adjacent Area 12 shopping centre and nearby bars hours before kickoff. The J-Village complex surrounding the stadium includes the Juventus Store, restaurants, and the J-Hotel, creating a self-contained matchday hub. Scarves and merchandise vendors line the approach roads as supporters stream in from the Bernini metro stop and bus routes.

Inside Allianz Stadium

The Curva Sud is the spiritual home of Juventus ultras, led by groups including the Drughi (formed in the 1980s), Viking Juve, Arditi, and Nucleo 1985. This end produces the coordinated chanting, banner displays, and large-scale tifos that define big European nights in Turin. The modern 41,507-seat stadium was purpose-built for football in 2011, meaning every seat has an unobstructed view and the atmosphere is concentrated and intense. For the biggest matches, particularly the Derby della Mole against Torino and Champions League knockout ties, the stadium reaches a level of intensity that rivals any ground in Italy.

Post-Match

After the final whistle, fans file out toward the metro, bus stops, and the Area 12 car park. The shopping centre stays open for a while after matches, offering a convenient spot to grab food or a drink before heading into the city. Many supporters head to Turin's city centre for dinner and nightlife, with the Quadrilatero Romano and San Salvario districts being popular choices, both reachable within 25-30 minutes by metro and tram.

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Visitor Tips

  • Arrive at least 60-90 minutes early for big matches. Security checks are thorough and queues build quickly at the gates
  • The Curva Sud has the best atmosphere but is ultras' territory. Any seat at Allianz Stadium offers a great view given the purpose-built design
  • The Derby della Mole (vs Torino) and Champions League nights produce the most electric atmosphere. Plan your trip around these if possible

J-Museum & Allianz Stadium Tour

Explore the home of Juventus with a combined museum and stadium tour that takes you through the club's extraordinary history and behind the scenes at Allianz Stadium.

Duration

Up to 2 hours for the combined J-Museum and Stadium Tour

Schedule

Open daily except Tuesdays. Check the official website for current opening hours and tour times. Book in advance for best availability.

What you'll see

Trophy Temple displaying all of Juventus's domestic and European trophies
Chronological history walls tracing the club from 1897 to the present
Ballon d'Or section celebrating Juventus winners
Hall of Fame (opened September 2025) honouring club legends
First team dressing rooms and tunnel
Pitchside access and dugout area
Press room where managers give their conferences

Premium Experiences

Exclusive Tour

A premium guided experience with exclusive access to areas not included in the standard tour. Available through the official Juventus website with limited group sizes for a more intimate experience.

Official Tour

Book direct through the club for the full experience and member discounts. Book well in advance — sells out fast in peak season.

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Local Expert Stadium Tours

Tour the stadium with a local expert guide — small groups, flexible times, and often available when the official tour sells out.

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Turin Experiences for Football Fans

Unique Turin Experiences

You're already making the trip — make the most of every hour around the match.