MatchdayGuide

Juventus Tickets & Matchday Guide

Allianz StadiumTurin2025/26 Season

Official tickets for big matches sell out in minutes. Here's your realistic path:

How to Buy Juventus Tickets

Getting tickets to see Juventus doesn't have to be confusing. This guide eliminates the guesswork by showing you all available options, from official club channels to hospitality packages to resellers, with clear pros, cons, and realistic expectations for each. Whether you want face-value pricing, guaranteed entry, or are willing to pay a premium, we'll help you find the right approach for your budget and match.

Quick note: Some links on this page are affiliate partnerships. If you book through them, we earn a small commission, at no cost to you, that helps keep this guide free and up-to-date. This never affects our recommendations.

Official Juventus Tickets

Membership Available
Digital Tickets
Face Value

Allianz Stadium holds 41,507 fans and Juventus is Italy's most supported club, making tickets consistently in demand. The ticketing system is straightforward for international visitors, with digital delivery and no Juventus Card requirement. Here's how the system works.

Quick reality check for visitors:
  • Derby della Mole (vs Torino), Inter, Milan, Napoli, and Champions League: Sell out fast. Hospitality or verified marketplaces may be your best bet
  • Mid-table Serie A: Possible through general sale, though the 41,507 capacity keeps things tight
  • Coppa Italia and early Champions League group stage: Your best chance at face-value tickets
  • Juventus has one of the most modern stadiums in Italy, but capacity is modest by European standards. Demand is high across all competitions
Juventus ticketing platform (My Ticket Shop):
  • Create a free 'My Ticket Shop' profile at tickets.juventus.com to access ticket sales
  • Three membership tiers are available: Stadium, Black & White, and J1897. Check the membership website for current pricing and benefits
  • J1897 members get first access, followed by Black & White and Stadium members, then general public
  • Maximum 4 tickets per person per match
  • International fans do not need a Juventus Card. Digital tickets are delivered via email
How the ticket sale process works:
  • Season ticket holders (Abbonati) have reserved seats for all home league matches
  • J1897 members get the first priority window for remaining tickets
  • Black & White and Stadium members get the next window
  • General sale opens after priority phases. Big matches may not reach this stage
  • All sales are conducted through tickets.juventus.com. No physical box office on matchday
Important for international visitors:
  • The ticketing site is available in English at tickets.juventus.com
  • Digital tickets are standard, delivered to your email. Show on your phone at the gate
  • No Juventus Card or Italian ID required for general ticket purchases
  • Arrive early on matchday as security screening at the gates can create queues
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Juventus Ticket Strategy

  • The 41,507 capacity keeps demand tight even for less glamorous fixtures. Don't assume mid-table matches will be easy to get
  • Set up your My Ticket Shop profile well before tickets go on sale. You'll need it ready when sales open
  • Membership gives you priority access. If you're planning multiple matches or targeting a big fixture, it's worth the investment
  • Cup matches and early Champions League group stage fixtures are your best chance at face value
  • If official channels are sold out, verified marketplaces with buyer protection are your safest alternative

Juventus Official Hospitality & Packages

Guaranteed Entry
Premium Experience
Multiple Tiers

Allianz Stadium offers a range of VIP and hospitality experiences across multiple tiers, from exclusive clubs to private sky boxes. For high-demand matches where general tickets sell out quickly, hospitality is your most reliable path to guaranteed entry with premium service.

Juventus Official Hospitality
Direct From Club

Multiple hospitality tiers at Allianz Stadium including Club Sivori (fine dining with pitch views), Legends Club (immersive experience with club legends and memorabilia), T 100 (exclusive lounge for 100 guests), and Sky Box (private suite for groups). All packages include premium seating, food and beverage, and dedicated hospitality service.

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SportsBreaks
Official Partner

Official ticket and hotel packages for Juventus home matches. Includes match tickets and overnight stay in a hand-picked Turin hotel. Good option for international visitors who want everything bundled together with reliable logistics.

View Packages
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Choosing the Right Experience

  • For the Derby della Mole (vs Torino), Inter, Milan, and Champions League knockout matches, hospitality may be the only realistic way to guarantee entry
  • Club Sivori is the flagship dining experience with views directly over the pitch. Legends Club is more immersive with club history and memorabilia
  • T 100 is the most exclusive option, limited to just 100 guests per match
  • SportsBreaks bundles tickets with Turin hotel stays, simplifying logistics for international visitors
  • Book well in advance for the biggest fixtures. Even hospitality sells out for the Derby della Mole and Champions League nights

Juventus Ticket Marketplaces

Wide Availability
Higher Prices
Buyer Protection

Secondary market platforms with availability when official channels sell out. Given the 41,507 capacity and Juventus's massive domestic and global fanbase, these platforms are often the most practical option for international visitors targeting big matches.

Ticket resale platforms operate independently of Juventus and Matchday Guide. Clubs reserve the right to refuse entry for unauthorized tickets. All purchases are at your own risk. We recommend choosing vendors with buyer protection and checking ratings on Trustpilot.

LiveFootballTickets.com
Preferred Marketplace

Specialized football platform with 150% money-back guarantee and transparent pricing focused on European matches.

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HelloTickets

Curated network of vetted professional sellers with multilingual support. Tourist-friendly platform with simple navigation and refund protection if events are canceled or tickets don't arrive on time.

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StubHub

Large global marketplace with strong buyer guarantee. Good inventory for Serie A matches and straightforward mobile ticket delivery.

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Marketplace Safety Tips

  • Juventus uses digital tickets with name verification for high-profile fixtures. Ensure your marketplace handles name changes or provides documentation
  • Compare prices across platforms. Markups vary significantly, especially for the Derby della Mole and Champions League nights
  • Book through platforms offering full guarantees with buyer protection
  • Prices tend to drop in the final 48 hours before kickoff as sellers try to offload remaining inventory
  • Avoid unverified sellers on social media or outside the stadium. Stick to established platforms

Juventus Matchday Guide

Plan your visit to Allianz Stadium: the best areas to stay, the most reliable routes on matchday, authentic Juventus pubs and traditions, and how to fit a stadium tour into your trip. Everything you need for a smooth, local-feeling experience.

Where to Stay for Juventus Matches

Allianz Stadium is in the Vallette district of northwest Turin, about 6km from the city centre. You can stay near the stadium for a short trip to the ground, or base yourself in central Turin near Porta Nuova or Porta Susa stations and take the metro and tram (25-30 minutes). Turin is a beautiful, underrated city with excellent hotels at reasonable prices compared to Milan or Rome.

Browse All Nearby Hotels

Interactive map showing available hotels near Allianz Stadium with live prices.

Notable Hotels Near Allianz Stadium

Well-rated options at various price points, organized by distance from the stadium.

Near Allianz Stadium

J Hotel

10-minute walk from stadium

The official Juventus hotel, located within the J-Village complex adjacent to Allianz Stadium. A sleek 4-star property designed with Juventus DNA throughout, from the lobby to the rooms. The first team trains at the J-Village, making this the ultimate base for Juventus fans. Restaurant, bar, and fitness centre on site.

Vibe: Mid-range to Luxury | Rating: 4 stars | Matchday notes: The closest hotel to Allianz Stadium and a Juventus experience in itself. Walk to the ground in minutes. The J-Village complex includes the Juventus Store and training facilities.

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Hotel Galant

Near Allianz Stadium, short drive or bus ride

A quiet 4-star hotel in nearby Venaria Reale, just north of the stadium area. Well-maintained property with a garden, restaurant, and free parking. A good option if you prefer a peaceful setting away from the city centre.

Vibe: Mid-range | Rating: 4 stars | Matchday notes: Peaceful location near the stadium area. The free parking is a bonus if you're driving. Venaria Reale is also home to the stunning Reggia di Venaria palace.

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Turin City Centre (Porta Nuova)

Starhotels Majestic

Metro + tram to stadium, approximately 25-30 minutes

Elegant 4-star hotel directly opposite Turin Porta Nuova station, the city's main railway hub. Beautifully appointed rooms, a refined restaurant, and a prime location for exploring Turin's historic centre on foot. Walking distance to Piazza San Carlo, the Egyptian Museum, and the main shopping streets.

Vibe: Mid-range to Luxury | Rating: 4 stars | Matchday notes: Perfect base for combining a Juventus match with Turin sightseeing. Porta Nuova station is right outside for metro access to the stadium. The city centre is on your doorstep.

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Best Western Plus Hotel Genova

Metro + tram to stadium, approximately 25-30 minutes

Reliable 4-star hotel just 30 metres from Porta Nuova station. Modern rooms, good breakfast, and excellent transport links. A solid, well-priced option in the heart of Turin with easy access to both the stadium and the city's main attractions.

Vibe: Mid-range | Rating: 4 stars | Matchday notes: Great value near the main station. Take Metro M1 toward the stadium and connect with tram or bus. Turin's best restaurants and bars are within walking distance.

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Other Turin Areas

Duparc Contemporary Suites

Tram or short taxi to stadium

Stylish 4-star suite hotel in the San Salvario district near Parco del Valentino, Turin's most beautiful park along the Po River. Contemporary design, spacious suites with kitchenettes, and a peaceful garden. The trendy San Salvario neighbourhood is one of Turin's best areas for restaurants, bars, and nightlife.

Vibe: Mid-range to Luxury | Rating: 4 stars | Matchday notes: San Salvario is Turin's liveliest neighbourhood for food and nightlife. Great for a pre or post-match evening out. Parco del Valentino is worth a morning stroll.

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AC Hotel Torino by Marriott

Bus or taxi to stadium, approximately 30-35 minutes

Modern 4-star Marriott property near the Lingotto district, home to the famous former Fiat factory with its rooftop test track. Clean, contemporary design with a fitness centre and lounge bar. Good value for Marriott loyalty members.

Vibe: Mid-range | Rating: 4 stars | Matchday notes: Near the Lingotto shopping and conference centre. A bit further from both the stadium and city centre, but good value and reliable Marriott quality.

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Turin Hotel Strategy for Juventus Matches

  • J Hotel at J-Village is the ultimate Juventus fan experience, right next to the stadium. Book early for big matches
  • Turin city centre (near Porta Nuova) gives you the best of both worlds: easy metro and tram access to the stadium plus walkable access to Turin's excellent restaurants and cafes
  • San Salvario is Turin's trendiest neighbourhood for food and nightlife. Great base if you want a lively evening before or after the match
  • Turin hotel prices are significantly lower than Milan or Rome. You can stay in a quality 4-star hotel without breaking the bank
  • Book 2-3 months ahead for the Derby della Mole (vs Torino) and Champions League nights when Turin sees a spike in visitors

Getting to Allianz Stadium

Allianz Stadium is at Corso Gaetano Scirea 50 in northwest Turin, about 6km from the city centre. The best route is Metro M1 to Bernini station, then the matchday Tram 9 service directly to the stadium. Allow 25-30 minutes from central Turin.

Metro M1 + Matchday Tram 9 (Recommended) (GTT (Turin Public Transport))

Bernini (Metro M1)

Transfer to Tram 9 for final leg to stadium | Metro M1 | Take Metro M1 from Porta Nuova or Porta Susa to Bernini station, then transfer to the matchday Tram 9 service which runs directly to Allianz Stadium. This is the recommended route on matchdays.

Scirea (Tram/Bus Stop)

253 metres (4-minute walk) from stadium entrance | Tram 9, Bus 72, Bus 72b | The nearest stop to Allianz Stadium. Served by matchday Tram 9 and regular bus routes. Named after the famous Juventus captain Gaetano Scirea.

Journey time: 25-30 minutes from Porta Nuova or Porta Susa (metro + tram combined)
Frequency: Metro runs every 4-6 minutes. Matchday Tram 9 runs frequently on match days.
Cost: Standard GTT ticket. Check gtt.to.it for current fares.

Tips:

  • The Metro M1 to Bernini then Tram 9 route is by far the most popular on matchdays. Allow extra time for congestion
  • Buy your return ticket before the match. Queues at machines can be long after the final whistle

Bus from City Centre (GTT (Turin Public Transport))

Various city centre stops

Bus to Scirea stop (4-minute walk from stadium) | Bus 72, Bus 72b, Bus 62, Bus 75, VE1, Bus 159 | Multiple bus routes serve the stadium area. Bus 72/72b from the city centre takes approximately 40 minutes. Other routes (62, 75, VE1, 159) also pass near the stadium.

Journey time: Approximately 40 minutes from city centre
Frequency: Varies by route. More frequent on matchdays.
Cost: Standard GTT ticket.

Tips:

  • Buses are slower than the metro+tram combination but useful if you're staying near a bus route
  • Bus 72/72b is the most direct route from the city centre to the stadium area

Driving

Recommendation: Public transport is recommended. If you must drive, arrive very early to secure parking at Area 12. The car park is right next to the stadium, making it convenient if you get a spot.

Matchday Traditions & Atmosphere

What makes a Juventus matchday special at Allianz Stadium.

Pre-Match Build-Up

The area around Allianz Stadium comes alive on matchdays, with fans gathering at the adjacent Area 12 shopping centre and nearby bars hours before kickoff. The J-Village complex surrounding the stadium includes the Juventus Store, restaurants, and the J-Hotel, creating a self-contained matchday hub. Scarves and merchandise vendors line the approach roads as supporters stream in from the Bernini metro stop and bus routes.

Inside Allianz Stadium

The Curva Sud is the spiritual home of Juventus ultras, led by groups including the Drughi (formed in the 1980s), Viking Juve, Arditi, and Nucleo 1985. This end produces the coordinated chanting, banner displays, and large-scale tifos that define big European nights in Turin. The modern 41,507-seat stadium was purpose-built for football in 2011, meaning every seat has an unobstructed view and the atmosphere is concentrated and intense. For the biggest matches, particularly the Derby della Mole against Torino and Champions League knockout ties, the stadium reaches a level of intensity that rivals any ground in Italy.

Post-Match

After the final whistle, fans file out toward the metro, bus stops, and the Area 12 car park. The shopping centre stays open for a while after matches, offering a convenient spot to grab food or a drink before heading into the city. Many supporters head to Turin's city centre for dinner and nightlife, with the Quadrilatero Romano and San Salvario districts being popular choices, both reachable within 25-30 minutes by metro and tram.

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Visitor Tips

  • Arrive at least 60-90 minutes early for big matches. Security checks are thorough and queues build quickly at the gates
  • The Curva Sud has the best atmosphere but is the ultras' territory. Any seat at Allianz Stadium offers a great view given the purpose-built design
  • The Derby della Mole (vs Torino) and Champions League nights produce the most electric atmosphere. Plan your trip around these if possible
  • Area 12 shopping centre next to the stadium is the most convenient pre and post-match gathering spot

Pre-Match Bars & Atmosphere

Italian pre-match culture centres on bars, restaurants, and piazzas rather than traditional pubs. The area immediately around Allianz Stadium has the Area 12 shopping centre as the main gathering point, while Turin's city centre offers several sports bars and pubs popular with fans before heading to the ground.

Area 12 Shopping Centre

Adjacent to Allianz Stadium

Atmosphere: Shopping centre, Restaurants, Family-friendly

The main pre-match hub for Juventus fans, located right next to the stadium. Over 60 shops, restaurants including Old Wild West and Rossopomodoro, plus 2,000 parking spaces. The Juventus Store is here, making it a one-stop destination for merchandise, food, and drinks before kickoff. The large car park makes it the primary meeting point for fans arriving by car.

Entry notes: Open to all. Multiple dining options from casual to sit-down. Gets very busy in the 2-3 hours before kickoff. Arrive early for parking.

The 1870 Huntsman Pub

City centre, near Porta Nuova

Atmosphere: Sports bar, Historic, Football-focused

A historic football bar near Porta Nuova station with huge screens for live matches and a lively matchday atmosphere. Serves Italian food alongside beer and drinks. Popular with local football fans and a good spot to soak up the pre-match buzz in the city centre before heading to the stadium.

Entry notes: Welcomes all fans. Big screen coverage of matches. Head to the metro at Porta Nuova after for the ride to the stadium.

Isle of Skye Scottish Pub

Near Porta Susa station

Atmosphere: Sports bar, Scottish pub, International

A popular sports bar just 2 minutes from Porta Susa metro station. Scottish pub atmosphere with Tennent's beer on tap, food menu, and screens for live sport. A convenient pre-match stop if you're taking the metro from Porta Susa to Bernini for the stadium.

Entry notes: Welcomes all fans. English spoken. Very close to Porta Susa metro for easy onward travel to the stadium.

St. Martin Pub

City centre

Atmosphere: Scottish pub, Two floors, Traditional

A Scottish-themed pub operating since 2001 with two floors, Tennent's and Guinness on tap, and a loyal local following. A reliable choice for a pre-match pint in the city centre with a relaxed, welcoming atmosphere.

Entry notes: Open to all. Two floors provide plenty of space on matchdays. Traditional pub atmosphere.

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Pre-Match Strategy

  • Area 12 shopping centre is the default gathering point near the stadium. It has everything you need but gets very busy
  • For a more authentic Turin experience, have a pre-match drink and aperitivo in the city centre before taking the metro to the stadium
  • The Quadrilatero Romano (old town) is Turin's best neighbourhood for bars, restaurants, and atmosphere. Worth exploring before heading to the ground
  • Isle of Skye and St. Martin Pub are the closest sports bar options to the metro stations, making them convenient pre-match stops
  • Turin is famous for its aperitivo culture. Many bars serve complimentary snacks with evening drinks, perfect before a night match

J-Museum & Allianz Stadium Tour

Explore the home of Juventus with a combined museum and stadium tour that takes you through the club's extraordinary history and behind the scenes at Allianz Stadium.

Tour Details

Duration: Up to 2 hours for the combined J-Museum and Stadium Tour
Schedule: Open daily except Tuesdays. Check the official website for current opening hours and tour times. Book in advance for best availability.

What you'll see:

  • Trophy Temple displaying all of Juventus's domestic and European trophies
  • Chronological history walls tracing the club from 1897 to the present
  • Ballon d'Or section celebrating Juventus winners
  • Hall of Fame (opened September 2025) honouring club legends
  • First team dressing rooms and tunnel
  • Pitchside access and dugout area
  • Press room where managers give their conferences

Accessibility: Contact the museum team in advance for specific accessibility needs.

Booking Tips

  • Book through the official Juventus website for best availability
  • The combined Museum + Stadium Tour gives you the full experience. Allow up to 2 hours
  • Check website for current pricing. Various ticket options are available
  • Tours don't run on matchdays or event days. Check the calendar before booking
  • The J-Museum is one of the best club museums in European football, well worth a visit even for non-Juventus fans

Premium Options

Exclusive Tour

A premium guided experience with exclusive access to areas not included in the standard tour. Available through the official Juventus website with limited group sizes for a more intimate experience.

Notes: Limited availability. Book well in advance. Check the official website for current pricing and inclusions.